Event Management Course

Redefining events in a world affected by Covid-19.

Learn to run your own successful events, both live and digitally.

Virtual Interactive Classroom for February intake

Introduction

More people consume music today than ever before, and music events can be an extremely lucrative business as well as providing a perfect vehicle to drive your own musical agenda forward.

This 1-day intensive course is designed to bring out the music entrepreneur in you. It focuses on the key areas and considerations for successfully setting up and running your own events and gigs. In a world affected by Covid-19, there is also huge opportunity to create digital events with very little outlay.

You will be taught by the SEM’s Head of Music Business Education, Tony Rigg. Tony has spent over 30 years monetising music related activities, and occupied senior management roles in market leading organisations, including that of Operations Director of Ministry of Sound, and Hedkandi.

He has overseen the management of more than 100 music venues and many varied projects across the spectrum of the music industry, bringing some of the best events and parties the world has seen. It is this expertise that he brings to the classroom for the Event Management Course.

Why not take control of your destiny? Create and build your own successful music event brand.

SUITABILITY
16+
PRICE
£195, or £120 if you’re a previous SEM student who has studied the minimum of a 4 day course
LESSONS
Saturday lesson 12 – 5pm (Virtual Classroom)
Virtual Interactive Classroom
Due to Covid-19, our latest Event Management intakes have run as virtual classrooms, and the feedback has been amazing.
- Interactive classroom environment (breakout discussion groups and the lesson work very effectively)
- Ability to ask questions privately or publicly to the tutor in lessons
- Live breakout groups for student interaction
- No commute!

WORLD CLASS TUTOR

Taught by former Operations Director for the Ministry of Sound.

If you are intrigued about the inner workings of successful events, check out our full 3-month Music Business Course.

I’m interested!

Subjects Covered

Concept
Idea generation
Understanding your ethos
Planning
How to prepare
Dealing with agents
Product
Unique selling points
Branding of your event

Place
The logistics of selling tickets
Public access to your product
Price
What should you charge?
Event cost considerations
Marketing
Who are your customers?
Promotion strategies

Legal obligations
Health & Safety
Dealing with authorities
Numbers
How to make a profit
Adapting ticket prices
Delivery
Making the magic happen
Press and reviews

Course information

LEVEL
Total beginners and entrepreneurs welcome!
LESSONS
Saturday lesson 12 – 5pm

SUITABILITY
The Event Management Course has a minimum age of 16+
START DATES
Contact SEM for dates.

PRICE
£195, or £120 if you’re a previous School of Electronic Music student who has studied the minimum of a 4 day course.
Do you really mean business?
Check out our 3-month Music Business course, which encompasses event management and lots more.

Create and build your own successful music brand

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Enrol on course

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When should I enrol?

In short: enrol as soon as you are ready. All live course dates are available for you to enrol on.

Unlike most training centres SEM has a limit on lecturer to student ratio and keeps its class sizes small. We therefore have limited availability and courses fill up in advance. We would recommend enrolling as soon as you are ready, to avoid disappointment.

Course FAQ

Enrolment

For weekend intakes, enrolment closes at Noon on the Friday before the course starts. Once enrolled, you will receive an auto-reply email, this is not confirmation of your place. An admissions officer will email to officially confirm your place. Please do not attend the course if the auto-reply is all you receive.

Wheelchair Access

There is no wheelchair access for this course at present, please contact SEM for alternative arrangements.