Take into consideration what sort of content you want to share with your audience before you jump on board multiple social sites. Having multiple social media accounts with little to no regularly activity can be harmful to your brand. If photographs and videos are your forte, Instagram should be your go to website. If you don’t have the time to post regular updates to Twitter then hold back before creating an account.
Keep in mind that content can be shared across multiple platforms however, your fanbase doesn’t want to be bombarded with repetitive posts via Facebook, Instagram and Twitter. Try to think about the type of posts which work best on each social site and tailor your posts for each platform.