Here are some of the questions to (honestly) answer:
Is your music fantastic? Not good, not even great. But mind-blowingly great. If the answer is no, head back into the studio and keep plugging away until you’ve made some tracks that you’re truly happy with. However good your marketing plan is, if your tunes are crap it’ll be like rolling a turd in glitter.
Do you have a good number of contacts who would be able to spread your music? For example, you know any DJs? anyone who hosts radio shows? anyone who writes for music blogs?
If no, that’s cool – everyone was at that stage once! But are you willing to spend the time (and it will take a lot of time) networking – heading to gigs, raves, events – talking to anyone and everyone about your music, sending it to them and asking them to spread the word about it? This can be tricky… if you’re modest or humble, bigging yourself up can feel unnatural. But if you don’t shout about your own music, how are other people going to find out about it? Making sure all your friends repost your stuff on social media is a good way to do this.