SEM Music News Round-Up
December 15th 2017
Manchester is in the “midst of a new golden era”,
Tidal’s rumoured closure in 2018, Spotify playlists to get your music heard,
and the women of Oz say “No More” to sexism in the music industry.
What do you think about streaming services vs. owning your own music? Do any students out there use Tidal because of it’s higher fidelity sound compared to omnipresent rival Spotify? Tweet us @semmanchester with your thoughts.
Jay Z’s high fidelity music streaming service Tidal is said to be in financial trouble, and according to some tech blogs “may close next year”.
A spokesperson for Tidal refuted the news telling Engadget they are looking to break even and start profiting next year:
“We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year”.
Playlists are where it’s at when it comes to getting your music discovered, that’s according to Hypebot who pulled the data for Spotify’s playlist activity this year. Of the 4,500 curated playlists on Spotify over a billion streams are generated per week Hypebot adding that shrewd emerging artists would do worse than pursuing getting their music featured on Spotify:
“Love it or loathe it, Spotify is doing something massively important for new artists…even if the chances of your music being selected by one of Spotify’s notoriously picky playlist curators is slim.”
Youtube was also mentioned as something worth targeting, in terms of playlist curators. Getting featured in a playlist with hundreds of thousands of followers can even outperform Spotify.
Read the full article at Hypebot with more tips for getting your music heard online.
Following in the footsteps of Swedish women 200 female Australian music artists and industry women have signed an open letter calling out sexist behaviour and detailing sexist behaviour that they say is endemic in the antipodean music world, starting the hashtag #menomore alongside Courtney Barnett, Tina Arena and The Veronicas.
“We are women who work in the Australian music industry […] artists, musicians, managers, lawyers, booking agents, record label employees, publicists, and more. We all have our own stories, or know someone who does. We are not whingers or vibe-killers. We are passionate people dedicating our lives to music. In the face of uncountable discrimination, harassment, violence, and the general menace of sexist jargon, we have gritted our teeth and gotten on with the job. But today we say, no more.”
Read the full letter here.